Do you remember when all you had to do was send out a press release, make a follow-up call to a reporter, and if you had something ‘newsworthy’ to say there it was in black and white the next day?
Well, we actually do remember back that far. But it became increasingly obvious that the Internet was changing the way people consumed and distributed news and information. The ‘spray and pray’ methodology common to wire services just wasn’t cutting it anymore. We also saw people take on more of a DIY spirit.
We loved our jobs but we also knew we had to change the way we did things. It was at that point that we devised a website that allowed organizations of all shapes and sizes to access OUT OF HOME MEDIA IDEAS to distribute their product news to an audience that wanted and needed the information.
Fast-forward six years. Newsrooms have changed forever. Audiences are fragmented, deadlines are shorter, reporters are under increasing pressure and bloggers have entered the fray. What’s a marketer to do?
As the web’s only targeted news and publicity distribution service, You have helped countless clients package and send their organization’s news and information to a targeted list of journalists, bloggers and industry analysts .
We would want to stop sending media releases that fall wide of the mark and instead, put our news in the hands of people that matter. YOU. Here are the reasons that make YOU So Special.....
You're Helping all Companies Reach their Customers
We can determine the effectiveness of our media outreach efforts. Analytics not only measure reach of the news but now, we can determine sentiment and influence from a wide range of influencers with your help.
The explosion of social media means your audience is everywhere. With you by our side we can use customized, targeted media lists to speak to our demographic where they get their news and information.
Mainstream media opportunities still exist. Pitch the right news to the right outlet. We want to make the most of your distribution by attaching meaningful images, video and info graphics.
Your media relations efforts should involve a great deal more than just guesswork. Your Analytics will give us the power to track our media outreach efforts all 'under one roof'.
We already know how much we spend on your marketing and media outreach. Now we can get real-time content monitoring. All for the same low price.
Well, almost. Use photos, video and info graphics to tell our story in the most compelling manner possible. Your visuals help to make our content stand out as well as social and shareable.
Social media will continue to define public relations. Social is an added conduit to our audience as much as it is about sentiment and about sharing.
Social media aside, the web is also becoming increasingly multicultural and multi-lingual. You can share our news locally, nationally and internationally.
Consider the creation of original, quality content as integral to our SEO building efforts.
Creating SEO-friendly copy is key to building and maintaining a lasting web presence for our company's news and information. SEO optimization brings our news to the top of the search engine results reaching an even wider audience.
A great media outreach includes all types of media – traditional and digital. You can make our release stand out by including images, video and info graphics.
We all appreciate the great work you’ve done and can’t wait to say ‘thank you’ in person.
Letter to the Advertisers
Letter to the Media Houses
Letter to all Political Parties
EMI Free Car's On The Road.
